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Amway Relaunches Hair Care Line

The bottles in the line are different colors, representing different hair benefits.

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By: Jamie Matusow

Editor-in-Chief

Amway has reinvented its hair care line, Satinique, using its exclusive patented “Enerjuve” technology.

“Enerjuve” is a signature blend of botanicals and nutrients, plus one of the two custom fragrances created exclusively for the collection.

“We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair,” said Maud Pansing, Amway’s VP of global beauty.

This positively charged technology combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out.

Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customizing each formula, which are categorized according to product benefit.

A different color was chosen for each bottle, to represent the different product benefits. Some of the bottles in the lineup are shown.


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